The function of corporate software is as varied as the business applications it serves. Automating manual tasks as well as providing business analytics, or facilitating team collaboration, the software’s use has changed the way companies view potential expansion and innovation. It has also revolutionized the workplace. The days are gone where teams had to be in the same office or in the same country to ensure effective communication. Companies can now carry out complex processes with lightning speed and can access data analytics from anywhere.

Rosenthal was 34 when he founded Corporate Software, an IBM-compatible software distributor that focused on large enterprise-scale systems. Utilizing his charismatic showman style to sell his products, Corporate Software quickly became one of the biggest value-added resellers in the market. The company charged 5-10 percentage more than discounters targeting information center managers who purchased equipment and offered services.

In its first year, Corporate Software stocked 350 software programs. The sales team of the company provided pre-sales consultation and demonstration disks. They also offered technical support, installation and system integration as well as training. The company even established a bid desk to manage large priced orders.

Today, corporate software can perform various functions, ranging from customer relationship management (CRM) to project management. Automating these processes reduces human error, and frees up time for employees to concentrate on more strategic and innovative projects. In addition the software will analyse data to provide insights and recommendations for improving the efficiency of business operations and customer satisfaction.

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